Industrial Marketing Solutions for Manufacturers

7 Search Optimization Tips for Success with Bing – The Other Search Engine...

Whether you handle search engine optimization yourself or pay to have it done, it’s important to understand how it works.

How Social Media Affects Google Results in Industrial Marketing...

Social Media Positively Affects Your Search Engine Ranking.
There are a lot of gurus offering their opinions on how you “work” Google and get high search rankings. I prefer to go straight to the source for information when it’s available.

5 Tips for Sales and Marketing Harmony

Friction and mistrust have been part of sales and marketing ever since they have been viewed as separate – revenue suffers as a result. Read these 5 tactics to fix the problem.

Learning is Disruptive in Industrial Marketing

If “I hate change” is the prevailing thought in your organization, wave good-bye to the future. Learning is a constant in industrial marketing.

The Importance of Intelligence in Industrial Marketing

Know and understand your company (self) and your market (others) to succeed. INTELLIGENCE (1) : the ability to learn or understand or to deal with new or trying situations : reason; also : the skilled use of reason (2) : the ability to apply knowledge to manipulate one’s environment Intelligence is not the capacity but the application. The first form of intelligence is self-awareness. This is awareness of individualityy – what makes your company different. This is the foundation of any industrial marketing program. The ability to learn or understand is the exercise of intelligence in determining differences. Different includes both your products and your company itself. The answers to the question of differences should be carefully researched and must be honest. Shortcomings are as important to know as strengths. To be self-aware is to know your company and your product strengths and weaknesses. The second form of intelligence is awareness of others. In this context, awareness of your competitors and your chosen marketplace. In the definition above, the ability to manipulate one’s environment requires both awareness of self and of others. How your company and products are different requires comparison; with competitors, and with the problems and solutions necessary for your marketplace – your environment. To manipulate your industrial environment requires planning. What do you want to achieve? Increased sales in a mature market, targeting a new market with an existing product or introducing a new solution to a new market – nothing happens without a plan. Set a specific goal within a specific market so that the steps necessary to get there become apparent. The skilled use of reason, intelligence, is possible once a plan exists. Awareness of others; your prospects, customers and competitors, is critical to...