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7 Search Optimization Tips for Success with Bing – The Other Search Engine | Manufacturing Marketing

7 Search Optimization Tips for Success with Bing – The Other Search Engine

Bing is important to search optimization programs.

Search optimization is critical to the success of any business, local or international.

As I’ve said before, if you’re not found online you don’t exist. Whether you handle this yourself or pay to have it done, it’s important to understand how SEO works.

The following article by Bernadette Coleman of Advice Interactive Group provides an excellent overview. Even though it is focused on Bing, the principles are the same for Google:

Here are 7 things about Bing to keep in mind when developing and marketing your content:

1) Keyword rich domain names no longer boost SERPs rankings. While this is not big news, we note it because earlier this year, Bing’s Senior Product Manager, Duane Forrester, came out and said so on Bing’s webmaster blog.

2) Given the above, there is no longer a need to pay big bucks for the perfect domain name. Furthermore, when you buy a domain name you never know how it was used before. Your shiny, new domain could have a bad history. If you decide you must have that particular name, check the Wayback Machine to see what kind of content it had previously.

3) As with Google, quality content is what matters most.

  • Write for people, not algorithms.
  • Avoid keyword stuffing. Otherwise, Bing will punish your content.
  • Proofread before posting. Double check to be sure you’ve avoided poor grammar and typos, as they lower your ranking.

4) Bing has teamed up with Klout to create Klout-verified snapshots in the SERPs that are similar to Google’s rich snippets. Content authors who have strong Klout profiles are likely to be ranked higher than those who don’t.

5) Social icons also appear in Bing SERPs, so it is important to maintain engaging social media pages. Inserting links to your content in social posts is also helpful. Pay special attention to Facebook, Twitter and Google +.

6) Backlinks Matter. The analysts at Searchmetrics found that backlink numbers are closely associated with higher rankings in Bing, so cultivating quality backlinks remains a good idea. (This seems to be less true for Google.)

7) That same Searchmetrics study also reported that on-page technical factors, such as H1 headings and site speed, while not directly responsible for good rankings, so play a role in boosting content that already ranks.

It’s clear that Bing is not going to unseat Google as the number one search engine, at least not in the near future. Keep in mind, though, those 3.3 billion individual searches. Why shouldn’t your content be getting in front of those users too?

E-V-E-R-Y page or post which your business posts online must have search optimization in mind.

Page rank, appearing prominently in appropriate searches, is highly competitive and the difference between your potential customers finding you or your competitors.

Pay attention to the points above and over time it will become second nature. Search engines are central to your marketing.

Play to win.

photo credit: chase_elliott via photopin cc

2 Responses to “7 Search Optimization Tips for Success with Bing – The Other Search Engine”

  1. Mark says:

    I like some of Bing’s tools such as their keyword search tool for planning around relevant keywords.

    • Bob Parina says:

      Mark,

      Thanks for the comment. It’s hard to imagine that Microsoft/Bing is the underdog here, but it motivates them to try harder. Search benefits with better or alternative tools.

      Bob

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