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Bob Parina | Manufacturing Marketing

7 Search Optimization Tips for Success with Bing – The Other Search Engine...

Whether you handle search engine optimization yourself or pay to have it done, it’s important to understand how it works.

How Social Media Affects Google Results in Industrial Marketing...

Social Media Positively Affects Your Search Engine Ranking.
There are a lot of gurus offering their opinions on how you “work” Google and get high search rankings. I prefer to go straight to the source for information when it’s available.

5 Tips for Sales and Marketing Harmony

Friction and mistrust have been part of sales and marketing ever since they have been viewed as separate – revenue suffers as a result. Read these 5 tactics to fix the problem.

Do You Care About Your Industrial Marketing?

We make time for the things which we believe are important – the things we care about. Is your marketing important? It’s not up to me.

The Most Important Part of Industrial Marketing

Your entire B2B marketing effort is based on your website. Leverage that fact.

5 Pillars of Industrial Marketing

A program lacking any of these elements weakens the existing parts and diminishes the potential return of the overall effort. Each of these elements is crucial and reinforces the others.

You are Your Brand in Industrial Marketing

Your branding carries both what you say about your company and how you’re perceived. Is the reflection accurate?

Courage is Required for Creativity in Industrial Marketing

Creativity is necessary to change the status quo, but the status quo is comforting and apparently certain.

An Editorial Calendar Drives Your Industrial Marketing Effort...

The editorial calendar is a tactical tool. It organizes the overall effort and applies the most important additional element to your plan – time.

The Art of Storytelling in Industrial Marketing

Every company is unique. The challenge is to define and describe what makes you different in a compelling narrative – a story.

Learning is Disruptive in Industrial Marketing

If “I hate change” is the prevailing thought in your organization, wave good-bye to the future. Learning is a constant in industrial marketing.

Fully Invest Yourself to be Successful in Industrial Marketing...

Determine your core issues and invest the effort necessary to understand them thoroughly.

Focus to Succeed in Industrial Marketing

Success in any endeavor; business, sports, academics, personal relationships, requires a commitment. Industrial marketing is no different.

Why Hire an Industrial Marketing Specialist?

Given the opportunity, choose an industrial marketing specialist – they ssk better questions, provide better answers and see things you don’t.

Don’t Tell Me About Your Products in Industrial Marketing

Are your industrial marketing efforts seen, heard and understood?