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Brand Assessment | Manufacturing Marketing

Brand Assessment

Doctors don’t diagnose their own illnesses and lawyers shouldn’t represent themselves. Doing your own brand assessment is also a mistake.

The issue is objectivity. Seeking advice and solutions from professionals outside of your company is one of the most efficient ways to identify and solve challenges.

I offer brand assessments that provide an opportunity for me to gauge the state of an company’s marketing strategy and collateral. This defined, short-term engagement is useful for objectively diagnosing shortcomings in your existing marketing program. During a brand assessment, I perform a thorough inventory of your existing materials and efforts, including:

  • Marketing strategy
  • Website design and content
  • Social media presence
  • Advertising pieces
  • Search page rank

After the review, findings are compiled, and I render an opinion to you.

Brand assessments are ideal for:

  • Industrial manufacturers looking for guidance in their marketing efforts without a long-term commitment
  • Manufacturers that have an in-house marketing staff interested in an outside perspective