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Featured Articles | Manufacturing Marketing

7 Search Optimization Tips for Success with Bing – The Other Search Engine...

Whether you handle search engine optimization yourself or pay to have it done, it’s important to understand how it works.

5 Truths in Industrial Marketing

The specifics vary, but the following points are true for both industrial marketing and our lives in general. They have more in common than you think.

How Social Media Affects Google Results in Industrial Marketing...

Social Media Positively Affects Your Search Engine Ranking.
There are a lot of gurus offering their opinions on how you “work” Google and get high search rankings. I prefer to go straight to the source for information when it’s available.

5 Tips for Sales and Marketing Harmony

Friction and mistrust have been part of sales and marketing ever since they have been viewed as separate – revenue suffers as a result. Read these 5 tactics to fix the problem.

Do You Care About Your Industrial Marketing?

We make time for the things which we believe are important – the things we care about. Is your marketing important? It’s not up to me.

The Most Important Part of Industrial Marketing

Your entire B2B marketing effort is based on your website. Leverage that fact.

Learning is Disruptive in Industrial Marketing

If “I hate change” is the prevailing thought in your organization, wave good-bye to the future. Learning is a constant in industrial marketing.

Fully Invest Yourself to be Successful in Industrial Marketing...

Determine your core issues and invest the effort necessary to understand them thoroughly.

Focus to Succeed in Industrial Marketing

Success in any endeavor; business, sports, academics, personal relationships, requires a commitment. Industrial marketing is no different.

Why Hire an Industrial Marketing Specialist?

Given the opportunity, choose an industrial marketing specialist – they ssk better questions, provide better answers and see things you don’t.

The Sales Process has Changed in Industrial Marketing

Sales and marketing must work together in industrial marketing. Neither can exist without the other.

The Millennials Are Coming In Industrial Marketing

In less than two years, millennials will become the majority of the workforce.

Industrial Marketing: Make Your Goals Emotional and Your Results Will Improve....

The missing question for effective industrial marketing: the ‘why’. Goals drive all of the subsequent parts of your industrial marketing.