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Lead Generation | Manufacturing Marketing

5 Truths in Industrial Marketing

The specifics vary, but the following points are true for both industrial marketing and our lives in general. They have more in common than you think.

The Sales Process has Changed in Industrial Marketing

Sales and marketing must work together in industrial marketing. Neither can exist without the other.

Committing to content creation for industrial marketing

Management must have buy-in and commitment to have success in content marketing to create inbound leads.

Consider automating your industrial manufacturing marketing

Leverage your industrial marketing to increase the volume (and quality) of inbound leads while reducing the workload of your sales staff.

Why target your industrial marketing

Marketing tools are constantly getting better and more precise, but your results are only as good as your targeting.

Leveraging marketing technology for industrial manufacturing

Over 80% of business sales are now a result of buyers finding you (or your competitor) online. They are the hunters and you are the prey.