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Marketing | Manufacturing Marketing

5 Tips for Sales and Marketing Harmony

Friction and mistrust have been part of sales and marketing ever since they have been viewed as separate – revenue suffers as a result. Read these 5 tactics to fix the problem.

You are Your Brand in Industrial Marketing

Your branding carries both what you say about your company and how you’re perceived. Is the reflection accurate?

The Sales Process has Changed in Industrial Marketing

Sales and marketing must work together in industrial marketing. Neither can exist without the other.

The Pareto Principle in Industrial Marketing

Identify the vital few marketing activities which generate the majority of returns – the 80/20 rule in action.

Effectively Communicating with 3 Generations in Industrial Marketing...

Target your message and the delivery method to your audience. Speak to each generation by choosing the right technology.

The Importance of Intelligence in Industrial Marketing

Know and understand your company (self) and your market (others) to succeed. INTELLIGENCE (1) : the ability to learn or understand or to deal with new or trying situations : reason; also : the skilled use of reason (2) : the ability to apply knowledge to manipulate one’s environment Intelligence is not the capacity but the application. The first form of intelligence is self-awareness. This is awareness of individualityy – what makes your company different. This is the foundation of any industrial marketing program. The ability to learn or understand is the exercise of intelligence in determining differences. Different includes both your products and your company itself. The answers to the question of differences should be carefully researched and must be honest. Shortcomings are as important to know as strengths. To be self-aware is to know your company and your product strengths and weaknesses. The second form of intelligence is awareness of others. In this context, awareness of your competitors and your chosen marketplace. In the definition above, the ability to manipulate one’s environment requires both awareness of self and of others. How your company and products are different requires comparison; with competitors, and with the problems and solutions necessary for your marketplace – your environment. To manipulate your industrial environment requires planning. What do you want to achieve? Increased sales in a mature market, targeting a new market with an existing product or introducing a new solution to a new market – nothing happens without a plan. Set a specific goal within a specific market so that the steps necessary to get there become apparent. The skilled use of reason, intelligence, is possible once a plan exists. Awareness of others; your prospects, customers and competitors, is critical to...

5 Challenges in Industrial Marketing

Industrial marketing speaks to multiple generations of engineers, buyers, managers and owners.

Five conversation starters that will improve your industrial marketing...

Marketing is typically a one-sided conversation. Creating two-way conversations with your customes pays big dividends.

Consider automating your industrial manufacturing marketing

Leverage your industrial marketing to increase the volume (and quality) of inbound leads while reducing the workload of your sales staff.

Why target your industrial marketing

Marketing tools are constantly getting better and more precise, but your results are only as good as your targeting.

Marketing in Motion: Why mobile websites are critical for industrial marketing...

67% of mobile users are more likely to buy from companies with a mobile-friendly site. Is a mobile site part of your marketing?