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Learning is Disruptive in Industrial Marketing | Manufacturing Marketing

Learning is Disruptive in Industrial Marketing

The industrial marketing train is leaving - are you on it?

If “I hate change” is the prevailing thought in your company, then wave good-bye to it’s future.

Technology accelerates change everywhere we turn. The changes are cumulative, each building on the last – modems have led to high-speed internet, in turn enabling cloud based software. Each transition results in an exponential number of unforeseen possibilities.

Participation is not optional. You’re either on the train or you’re not. Once the train leaves the station and continues to pick up speed, it becomes ever more difficult to catch up and hop on. Continual education or training is the cost to ride the train. To understand the how, what and why of new technologies requires education and involvement.

“It takes more time. It requires a greater investment in energy and resources. It can be more disruptive. But that is what we want! We want change, which requires disruption. We want effective learning to take place because learning is an investment in driving and affecting our vision. We don’t want a waste of everyone’s time and energy with an event that accomplishes nothing.

From a leadership standpoint, the purpose of training is to facilitate some form of change, whether it is to improve safety, facilitate diversity in the workplace, or improve our ability to better our processes. We want to enable that change by setting expectations based on our vision and enabling our personnel to meet that vision and those expectations. Again, minimizing the interruption to business-as-usual is not going to aid us in affecting the change we envision.

When we engage in professional and on-the-job training and education, we must focus on maximizing the value of that decision; not on minimizing it’s impact on the status quo. The status quo is not the objective. A new and better skill set and behavior is the objective.
– Alan Nicol, Executive Member, AlanNicolSolutions

It’s not enough to just be aware of what is going on around you – you have to know what it means and how to react to it. Don’t try to fit new methods into your existing system. Look to exploit new capabilities and then see which parts of your existing process leverage your new tools. Maximize the effect.

This all starts at the top of every organization and it is overwhelmingly based on attitude. A commitment to training requires an embrace of the new methods which result. Expecting and implementing change is not only unavoidable but should be sought. “What’s next” is a much healthier attitude which reaps the full benefits of training and education.

The industrial marketing train is leaving. Have you got a ticket?

photo credit: -Tripp- via photopin cc

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