Notice: The called constructor method for WP_Widget in AboutMeWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893

Notice: The called constructor method for WP_Widget in AdsenseWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893

Notice: The called constructor method for WP_Widget in AdvWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893
Leverage The Power of Email for Industrial Marketing | Manufacturing Marketing

Leverage The Power of Email for Industrial Marketing

email industrial marketing

Email marketing is one of the most affordable and effective ways to build trust, loyalty and brand awareness with your industrial marketing.

For billions of people around the world, email is the primary means of communications. It’s also a powerful marketing tool for industrial businesses.

Currently there are 3.3 billion email accounts worldwide, which is expected to grow to over 4.3 billion by 2016. In addition, over 70% of email users check their inboxes 6 or more times each day.

If you want to ramp up your industrial marketing program, you need to include email marketing in the mix.

5 benefits of email marketing for industrial manufacturers:

1. Cost-Efficient

Email marketing is one of the most efficient, cost-effective tools for reaching your industrial prospects. According to iContact.com, email marketing can be up to 20 times more cost-effective than other marketing outlets such as direct mail.

2. Effective

When it comes to building business relationships and communications, nothing beats email. Email provides a direct, personal line of communication and is one of the best ways to keep top-of-mind awareness and build strong, ongoing relationships with your prospects. If you are following email “best practices” you are including an opt-out option for your subscribers. Therefor, those on your list are subscribers who want to learn more about your industrial products or services.

3. Immediate Response

Email marketing typically generates an immediate response, with recipients viewing your message within the first 24-48 hours, allowing you to instantly measure the success of your campaign.

4. Measurable

Email campaign results are easily measurable. You can find out exactly who opened your message, who forwarded it to a friend, who clicked a link, which link they clicked and more. These reports provide you with vital feedback on your campaign, allowing you to gauge what’s working and what’s not.

5. Adapts well to Mobile

You may not have a mobile site yet, but email communications easily configure to mobile devices. The world is rapidly going mobile. According to Comscore, a staggering 89.6 million Americans access their email through their phones, whether for work or for personal purposes. About 64% of these users check their email daily via their device. That number is expected to grow at the rate of 30% every year.

Including opt-in forms on your website, adding invite links to your email signature and electronic invoices, promoting your campaign through social media and direct requests are all good ways to build a quality list. Always include an unsubscribe option in your email marketing communications to ensure compliance with the CAN-SPAM Act.

The two main reasons people unsubscribe to an email marketing campaign are the frequency (too many!) and boring, repetitive content.

Establish yourself as a leader in your industry by sharing relevant, useful and interesting content. In doing so you will earn the trust of your subscribers and grow the likelihood that they’ll do business with you down the line.

How do you think email marketing could benefit your industrial manufacturing business?

photo credit: Heartlover1717 via photopin cc

Leave a Reply

Your email address will not be published. Required fields are marked *