Notice: The called constructor method for WP_Widget in AboutMeWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893

Notice: The called constructor method for WP_Widget in AdsenseWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893

Notice: The called constructor method for WP_Widget in AdvWidget is deprecated since version 4.3.0! Use
__construct()
instead. in /home/content/36/8200136/html/manufacturing-marketing/wp-includes/functions.php on line 3893
The importance of being found in industrial marketing | Manufacturing Marketing

The importance of being found in industrial marketing

industrial marketing how to be found

In this always on, virtual world, to not be found is to not be considered.

Over 80% of buyers find their vendor through internet searches. Being found at search terms which are relevant to what you do as an industrial manufacturer is critical. As in all things, the amount of time and money you are willing to invest will determine your outcome.

Search engine optimization (SEO) is the term used to describe this activity.

Search optimization should be approached as an ongoing process. Every aspect of internet marketing is in a constant state of flux. Your industry, competitors, customers and even your own products change regularly. Search engines change their method of ranking websites. As an example, Google changes their algorithm about 500 times a year. Success online is a moving target.

There are three areas which define Search Engine Optimization for industrial manufacturing:

  1. Keyword Research
  2. Content Creation
  3. Analysis

Each of these include a wide variety of activities so I will only provide an overview at this point. Also, whether this will be handled by yourself or by an outside firm, an understanding of the process and its’ components will help drive your program.

1. Keyword research is a narrow term for a broad effort.

It’s imperative to describe your products with the terms your market uses. If your internal names aren’t used by your industry, research which names are most common and speak in your customer’s jargon. Tools exist, such as Google Analytics, which will help identify which terms receive the most traffic. These key words should then be woven into your webpages wherever appropriate. Also, see where your competitors rank at appropriate searches and see which terms they are using.

2. Content creation describes any and all of your internet efforts – website, social media, blogs, etc.

Your website is ranked by a wide range of constantly changing variables so not much can be said for certain. The following is true: creating new information which is rich in your identified keywords across a mix of online media will improve your overall website page rankings. There are no magic bullets or shortcuts. Success requires a consistent, targeted effort.

 3. Analysis is the end of one cycle and the beginning of the next.

Review your web server statistics as well as Google Analytics to determine the results of your effort. Which pages were popular and which pages need help? Decide which topics should be the focus of your efforts for the coming period. Also, are you advancing in search page rankings or are your competitors making adjustments to maintain their positions? Rinse and repeat.

Leave a Reply

Your email address will not be published. Required fields are marked *